.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, once accustomed to getting billions in equity capital yearly, have reared nearly $360 million up until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That slowdown is because of market concentration, increased governing stress, and financial uncertainties.ADWEEK consulted with 5 VCs that remain to invest in adtech companies, despite these problems, about what they are searching for and also what they stay clear of. Maybe unsurprisingly, these real estate investors are targeting opportunities in privacy-focused modern technologies and also industry-specific regions like linked television.